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And these facts and stats show how our appetite for online video1 is growing and how smart businesses can use this to their advantage to gain more exposure online, create a great first impression and overall user experience, build their brand and attract more business.
People want information quickly and in a way that’s easy to consume. The majority of consumers now prefer to watch video1 over reading text. (Emarketer)
Web visitors who view video1 are 64% closer to purchase. (Comscore)
Video is appropriate for affluent consumers. (Emarketer)
Video is the fastest growing advertising format. (Emarketer)
Our appetite for video1 just keeps getting bigger. In 2014, Facebook saw a 94% increase in video1 uploads in the US alone. (Facebook)